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href=\"https:\/\/research.hktdc.com\/en\/article\/NjAzOTcyMDc1#3\"><span style=\"color: #ff5767\">\u5c24\u5176\u662f\u4f5c\u4e3a\u793c\u7269\u65f6<\/span><\/a><\/u>\u3002<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>\u4e2d\u56fd\u7684\u7ea2\u8461\u8404\u9152\u548c\u767d\u8461\u8404\u9152<\/strong><\/li>\n<\/ul>\n<p>\u9999\u6e2f\u8d38\u6613\u53d1\u5c55\u5c40\u9488\u5bf9\u8461\u8404\u9152\u6d88\u8d39\u4e60\u60ef\u7684\u4e00\u9879\u8c03\u67e5\u7ed3\u679c\u663e\u793a\uff0c41%\u7684\u4e2d\u56fd\u5927\u9646\u53d7\u8bbf\u8005\u8868\u793a\u5176\u6bcf\u5468\u559d\u4e00\u6b21\u8461\u8404\u9152\u3002\u4e0e\u70c8\u9152\u76f8\u6bd4\uff0c\u8461\u8404\u9152\u6587\u5316\u5728\u4e2d\u56fd\u7684\u53d1\u5c55\u76f8\u5bf9\u6210\u719f\u3002<\/p>\n<p>\u8c03\u67e5\u5bf9\u8c61\u8fd8\u8868\u793a\uff0c\u5f71\u54cd\u5176\u8d2d\u4e70\u8461\u8404\u9152\u51b3\u5b9a\u7684\u6700\u91cd\u8981\u7684\u56e0\u7d20\u662f\u53e3\u5473\uff0c\u5176\u6b21\u662f\u54c1\u724c\uff0c\u518d\u4e4b\u540e\u662f\u751f\u4ea7\u5730\u533a\u548c\u8461\u8404\u54c1\u79cd\u3002\u867d\u7136\u6cd5\u56fd\u8461\u8404\u9152\u662f\u6700\u53d7\u6b22\u8fce\u7684\uff0c\u4f46\u4e2d\u56fd\u5927\u9646\u7684\u8461\u8404\u9152\u6d88\u8d39\u8005\u8868\u793a\u5176\u4e5f\u559c\u6b22\u897f\u73ed\u7259\u3001\u610f\u5927\u5229\u3001\u6fb3\u5927\u5229\u4e9a\u3001\u667a\u5229\u548c\u65b0\u897f\u5170\u7b49\u5730\u7684\u8461\u8404\u9152\u3002<\/p>\n<p>\u4e2d\u56fd\u56fd\u5185\u4e5f\u6709\u751f\u4ea7\u7ea2\u8461\u8404\u9152\u548c\u767d\u8461\u8404\u9152\u7684\uff0c\u4f46\u8fdb\u53e3\u8461\u8404\u9152\u7684\u5e02\u573a\u4efd\u989d\u8981\u9ad8\u5f97\u591a\u300254%\u7684\u53d7\u8bbf\u8005\u8ba4\u4e3a\u8fdb\u53e3\u8461\u8404\u9152\u7684\u53e3\u611f\u66f4\u4f73\u3002\u4e2d\u56fd\u8461\u8404\u9152\u6d88\u8d39\u8005\u66f4\u9752\u7750\u4e8e\u8fdb\u53e3\u8461\u8404\u9152\uff0c\u56e0\u4e3a\u4ed6\u4eec\u8ba4\u4e3a\u6b27\u6d32\u3001\u5357\u7f8e\u6d32\u4ee5\u53ca\u6fb3\u5927\u5229\u4e9a\u7b49\u5730\u7684\u6c14\u5019\u3001\u519c\u4e1a\u6761\u4ef6\u548c\u751f\u4ea7\u8fc7\u7a0b\u66f4\u5177\u4f18\u52bf\uff0c\u8fd9\u4e9b\u90fd\u662f\u51b3\u5b9a\u5176\u8d2d\u4e70\u51b3\u7b56\u7684\u91cd\u8981\u56e0\u7d20\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u4e2d\u56fd\u7684\u8461\u8404\u9152\u7ecf\u9500\u5546\u5e94\u591a\u52a0\u5f3a\u8c03\u917f\u9152\u5382\u7684\u6587\u5316\u53d9\u4e8b\uff0c\u540c\u65f6\u591a`\u52a0\u63cf\u7ed8\u8461\u8404\u54c1\u79cd\u3001\u6c14\u5019\u548c\u571f\u58e4\u6761\u4ef6\u7b49\u4e2a\u6027\u7279\u5f81\u3002<\/p>\n<p>\u8fdb\u53e3\u8461\u8404\u9152\u5c5e\u4e8e\u5962\u4f88\u54c1\uff0c\u800c\u5728\u9ad8\u7aef\u5e02\u573a\uff0c\u54c1\u724c\u53d9\u4e8b\u662f\u51b3\u5b9a\u6027\u56e0\u7d20\u3002\u968f\u7740\u4e2d\u56fd\u5962\u4f88\u54c1\u5e02\u573a\u7684\u53d1\u5c55\u52bf\u5934\u4e0d\u65ad\u589e\u5f3a\uff0c\u5bf9\u7ecf\u9500\u5546\u6765\u8bf4\uff0c\u8461\u8404\u9152\u5c06\u6210\u4e3a\u9002\u7528\u4e8e\u8be5\u5730\u533a\u7684\u9ad8\u5229\u6da6\u884c\u4e1a\u4e4b\u4e00\u3002\u56e0\u6b64\uff0c\u7ecf\u9500\u5546\u53ef\u4ee5\u8003\u8651<span style=\"color: #ff5767\"><u><a style=\"color: #ff5767\" href=\"https:\/\/www.wineintelligence.com\/downloads\/wine-label-design-in-china-2018\/\">\u9488\u5bf9\u4e2d\u56fd\u5e02\u573a\u8fdb\u884c\u8461\u8404\u9152\u54c1\u724c\u6807\u7b7e\u8bbe\u8ba1<\/a><\/u><\/span>\u3002<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>\u4e2d\u56fd\u7684\u8461\u8404\u9152\u6d88\u8d39\u8005<\/strong><\/li>\n<\/ul>\n<p>\u4e2d\u56fd\u7684\u8461\u8404\u9152\u7231\u597d\u8005\u5927\u591a\u96c6\u4e2d\u5728\u4e00\u7ebf\u57ce\u5e02\uff0c\u5982\u4e0a\u6d77\u3001\u5e7f\u5dde\u3001\u6df1\u5733\u548c\u5317\u4eac\u3002<u><a href=\"https:\/\/iwsc.net\/news\/wine\/iwsc-insight-the-chinese-wine-market\"><span style=\"color: #ff5767\">\u5e7f\u4e1c\u5730\u533a<\/span><\/a><\/u>\u5360\u4e86\u4e2d\u56fd\u8461\u8404\u9152\u5e02\u573a\u7684\u4e09\u5206\u4e4b\u4e00\u3002<\/p>\n<p><a href=\"https:\/\/research.hktdc.com\/en\/article\/NTgzNTI4NDg3\"><u><span style=\"color: #ff5767\">\u9999\u6e2f\u8d38\u6613\u53d1\u5c55\u5c40\u7684\u8c03\u67e5\u663e\u793a\uff0c\u4e2d\u56fd\u6d88\u8d39\u8005\u901a\u5e38\u628a\u6709\u76ca\u5065\u5eb7\u4f5c\u4e3a\u996e\u7528\u8461\u8404\u9152\u7684\u7406\u7531<\/span><\/u><\/a>\uff0c\u5e76\u4e14\u4e0e\u5176\u4ed6\u9152\u7cbe\u996e\u6599\u76f8\u6bd4\uff0c<a href=\"https:\/\/cellar.asia\/wine\/china-wine-market-analysis\/\"><u><span style=\"color: #ff5767\">\u4eba\u4eec\u5f80\u5f80\u9009\u62e9\u5728\u5bb6\u996e\u7528\u8461\u8404\u9152<\/span><\/u><\/a>\u3002\u4f5c\u4e3a\u5962\u4f88\u4ea7\u54c1\uff0c\u9648\u5e74\u4f73\u917f\u4ee3\u8868\u4e86\u4e00\u79cd\u751f\u6d3b\u65b9\u5f0f\uff0c\u62e5\u6709\u6781\u9ad8\u7684\u4ef7\u503c\u3002<\/p>\n<p>\u9664\u4e86\u4ea7\u54c1\u5b9a\u4f4d\u548c\u54c1\u724c\u53d9\u4e8b\u4e4b\u5916\uff0c <span style=\"color: #ff5767\"><a style=\"color: #ff5767\" href=\"https:\/\/www.iwsc.net\/news\/wine\/iwsc-insight-the-chinese-wine-market\"><u>KOL<\/u><u>\u8425\u9500\u5728\u4e2d\u56fd\u6d88\u8d39\u8005\u4e2d\u4e5f\u6709\u7740\u5f88\u5927\u7684\u5f71\u54cd\u529b<\/u><\/a><\/span>\u3002KOL\u4e5f\u79f0\u5f71\u54cd\u529b\u4eba\u7269\uff0c\u4e00\u822c\u662f\u793e\u4ea4\u5a92\u4f53\u540d\u4eba\uff0c\u4ed6\u4eec\u5728\u652f\u6301\u4ea7\u54c1\u65f6\u5f80\u5f80\u80fd\u591f\u6709\u6548\u5730\u8c03\u52a8\u5176\u5e7f\u5927\u7684\u8ffd\u968f\u8005\u57fa\u7840\u3002\u5c3d\u7ba1\u5927\u90e8\u5206<u><a href=\"https:\/\/www.decanterchina.com\/en\/author\/li-demei-%E6%9D%8E%E5%BE%B7%E7%BE%8E\/\"><span style=\"color: #ff5767\">\u6709\u5f71\u54cd\u529b\u7684\u8461\u8404\u9152\u4e13\u5bb6<\/span><\/a><\/u>\u91c7\u53d6\u4e86\u9274\u8d4f\u5bb6-\u6d88\u8d39\u8005\u7684\u6a21\u5f0f\uff0c\u4f46\u4e2d\u56fd\u8461\u8404\u9152\u5e02\u573a\u4e0a\u6700\u53d7\u6b22\u8fce\u7684KOL<a href=\"https:\/\/www.grapewallofchina.com\/2020\/04\/18\/wine-can-be-mcdonalds-wine-can-be-michelin-qa-with-wang-shenghan-aka-lady-penguin\/\"><u><span style=\"color: #ff5767\">\u901a\u5e38\u4e0d\u662f\u8461\u8404\u9152\u4e13\u5bb6<\/span><\/u><\/a>\u3002<\/p>\n<p>KOL\u5f80\u5f80\u4f1a\u9009\u62e9\u901a\u8fc7\u5fae\u4fe1\u3001\u6296\u97f3\uff08TikTok\uff09\u548c\u65b0\u6d6a\u5fae\u535a\u7b49\u793e\u4ea4\u7f51\u7edc\u548c\u5a92\u4f53\u5e73\u53f0\u63d0\u4f9b\u670d\u52a1\u3002\u4e2d\u56fd\u793e\u4ea4\u5a92\u4f53\u7f51\u7edc\u666e\u904d\u4e0e\u7535\u5b50\u5546\u52a1\u5e73\u53f0\u6709\u7740\u5bc6\u5207\u5408\u4f5c\uff0c\u53d7\u4f17\u53ef\u4ee5\u901a\u8fc7\u793e\u4ea4\u5a92\u4f53\u4e0a\u7684\u5e16\u5b50\u548c\u89c6\u9891\u76f4\u63a5\u8fdb\u5165\u5728\u7ebf\u96f6\u552e\u6e20\u9053\uff0c\u8fd9\u610f\u5473\u7740\u793e\u4ea4\u5a92\u4f53\u5e16\u5b50\u53ef\u4ee5\u77ac\u95f4\u8f6c\u5316\u4e3a\u9500\u91cf\u3002\u5982\u679c\u60a8\u6709\u610f\u5728\u4e2d\u56fd\u5e02\u573a\u63a8\u51fa\u6216\u5206\u9500\u4ea7\u54c1\uff0c\u901a\u5e38\u5efa\u8bae\u60a8\u4e0e\u6570\u5b57\u8425\u9500\u673a\u6784\u8fdb\u884c\u5408\u4f5c\u3002<\/p>\n<p>\u7531\u4e8e\u4e2d\u56fd\u6d88\u8d39\u5e02\u573a\u5728\u672a\u6765\u5341\u5e74\u90fd\u5c06\u662f\u5168\u7403\u589e\u957f\u7684\u63a8\u52a8\u529b\uff0c\u52a0\u4e0a\u4eca\u5e74\u5962\u4f88\u54c1\u884c\u4e1a\u7684\u53d1\u5c55\u52bf\u5934\uff0c\u8fdb\u53e3\u8461\u8404\u9152\u548c\u70c8\u9152\u5e02\u573a\u5c06\u662f\u5404\u56fd\u516c\u53f8\u548c\u4f01\u4e1a\u8fdb\u519b\u4e2d\u56fd\u5e02\u573a\u7684\u7edd\u4f73\u673a\u4f1a\u3002\u5982\u679c\u60a8\u6709\u5174\u8da3\u53d1\u5c55\u4e2d\u56fd\u7684\u9152\u7cbe\u996e\u6599\u5e02\u573a\uff0c\u6b22\u8fce\u968f\u65f6\u8054\u7cfb\u6211\u4eec\u7684\u529e\u4e8b\u5904\u83b7\u53d6\u514d\u8d39\u521d\u6b65\u54a8\u8be2\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><u>\u5728\u4e0b\u4e00\u671f\u4e2d\uff0c\u6211\u4eec\u5c06\u53d1\u5e03\u6709\u5173\u4e2d\u56fd\u8461\u8404\u9152\u8fdb\u53e3\u7684\u6307\u5357\u3002<\/u>[\/vc_column_text][\/vc_column][\/vc_row][vc_row 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